Southwest Fares Are Appearing on Google Flights

Something that was once seen as unlikely now seems to be a reality: Southwest Airlines is on Google Flights. 

It’s unclear when exactly the change occurred, but it appears that Southwest fares began popping up on Google Flights Wednesday. The carrier has been long known for not listing its fares on Google Flights or online travel agencies as a way to cut out distribution costs and to build loyalty among its customers.

Southwest flights from Dallas Love Field to Denver appeared on Google Flights Wednesday afternoon.

Southwest said it wanted to increase its visibility on the travel platform.

"We’re extending the reach of Southwest.com by giving users of Google Flights enhanced visibility into our available flights, fares, and