Articles tagged “nycgo”

Tourism

New York City’s New $30 Million Tourism Campaign Says ‘It’s Time’

The Big Apple's post-pandemic revival is here and it's hitting all the mediums to say it in a $30 million, yearlong campaign that might just create the intense "FOMO" it's aiming to stir up in travelers far and wide.

Lebawit Lily Girma, Skift | 3 years ago

New York City’s New $30 Million Tourism Campaign Says ‘It’s Time’

Tourism

New York City Expects Fewer International Visitors in 2017 Thanks to Trump

While a change in tune on borders and immigration from the White House could help some non-U.S. travelers reconsider ditching U.S. travel plans, it seems in many cases the damage has already been done.

Dan Peltier, Skift | 8 years ago

New York City Expects Fewer International Visitors in 2017 Thanks to Trump

Tourism

New York Turns to Ninja Turtles for This Year’s Family Tourism Push

The Teenage Mutant Ninja Turtles pumps a bit more energy into NYC & Company's family marketing efforts than Dora the Explorer did. And an international movie premiere can't hurt either.

Dan Peltier, Skift | 9 years ago

New York Turns to Ninja Turtles for This Year’s Family Tourism Push

Media and PR

Destinations Make Adjustments to Create ‘Authentic’ Press Trips

Many times it's the experiences journalists have outside the planned itinerary on press trips that help them tell the stories they want to tell.

Dan Peltier, Skift | 9 years ago

Destinations Make Adjustments to Create ‘Authentic’ Press Trips

Tourism

Skift Global Forum 2015: Taking Risks to Market an Icon Like New York City

Change or die. NYC & Company's Fred Dixon wouldn't put it as crudely as this but that is one of his messages for risk-adverse tourism marketers.

Dennis Schaal, Skift | 9 years ago

Skift Global Forum 2015: Taking Risks to Market an Icon Like New York City

Announcements

Upcoming Skift Forum Talk: NYC & Company CEO On Marketing Iconic Travel Brands

Come hear the best talks on the future of travel, come define the future of travel, at Skift Global Forum 2015.

Rafat Ali, Skift | 9 years ago

Upcoming Skift Forum Talk: NYC & Company CEO On Marketing Iconic Travel Brands

Announcements

Skift Podcast: The Appeal of Mass Tourism in the Age of Authentic Travel

Listen now for deep and interesting conversations around the inspirational, psychological, anthropological, and design-driven changes happening throughout the global travel industry. Subscribe today!

Rafat Ali, Skift | 9 years ago

Skift Podcast: The Appeal of Mass Tourism in the Age of Authentic Travel

Tourism

New York City Sets New 67 Million Visitor Target for 2021

New York's rising visitation is largely due to an improving global economy, especially increased outbound travel from markets like China and Brazil. It's hoping to capitalize on that organic growth with continued consumer outreach and trade relationships.

Samantha Shankman, Skift | 10 years ago

New York City Sets New 67 Million Visitor Target for 2021