Articles tagged “local”

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Hotels

How Accor’s Mercure Brand Is Leaning Into 50 Years of Locally Inspired Hospitality

The relatively recent popularization of local and authentic experiences is nothing new to Accor’s midscale Mercure brand, which is celebrating five decades of championing local communities and cultures with a bucket list of some of the world’s best food and beverage experiences.

Accor Group + Skift | 11 months ago

How Accor’s Mercure Brand Is Leaning Into 50 Years of Locally Inspired Hospitality

Hotels

Hotels Go Local in Empowering Communities Through Art and Culture

As hotels have increasingly realized travelers are seeking destination-specific experiences, major brands in the industry will continue to play up the local angle to their offerings, which could be an enormous boon for their bottom lines.

Rashaad Jorden | 1 year ago

Hotels Go Local in Empowering Communities Through Art and Culture

Experiences

Billionaire’s Sommerro Hotel in Oslo Taps Into Immersive Neighborhood Trend

Billionaire Petter Stordalen's new hotel in Oslo, Sommerro, and his soon-to-open sister property, Villa Inkognito, are noteworthy. They take the experiential travel trend in new directions.

Leslie Barrie | 2 years ago

Billionaire’s Sommerro Hotel in Oslo Taps Into Immersive Neighborhood Trend

Short-Term Rentals

Airbnb’s Talking Points About Individual Hosts Hit a Reality Check

Airbnb has promoted a tale about the composition of hosts on its platforms, a saga contradicted by AirDNA research. It's time for Airbnb to be more transparent.

Dennis Schaal | 2 years ago

Airbnb’s Talking Points About Individual Hosts Hit a Reality Check

Business Travel

Behind Brazil’s Plan to Launch South America’s First Digital Nomad Village

As a perfect example of how countries can embrace a "locals first" approach to tourism, the government is supporting a new NomadX-backed project in the north-west of the country, after a similar scheme in Europe injected $30 million into the local economy.

Matthew Parsons | 2 years ago

Announcements

10 Skift Travel Megatrends That Have Endured Over Our 10 Years

These Megatrends over the years transitioned from future outlook to facts. You could look it up.

Dennis Schaal | 2 years ago

10 Skift Travel Megatrends That Have Endured Over Our 10 Years
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Tourism

5 Ways Destinations Can Harness the Power of Localhood Stories

In an age of ever-shrinking attention spans, destination marketing organizations (DMOs) need to rethink their engagement tactics. In this video, Dan Holowack, co-founder and CEO of CrowdRiff, shares how visual stories can uniquely enable destination storytelling and drive meaningful results.

CrowdRiff + Skift | 2 years ago

5 Ways Destinations Can Harness the Power of Localhood Stories

Tourism

Puerto Rico Empowers Locals for First Post-Pandemic Tourism Campaign

Humanizing local communities in popular global tourism destinations is still frighteningly not happening as it should, but Puerto Rico's new campaign shares local stories told about, and by, real individuals to portray a genuine picture of who they are.

Mary Ann Ha | 3 years ago

Puerto Rico Empowers Locals for First Post-Pandemic Tourism Campaign
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Tourism

3 Ways Visual Storytelling Boosts Your Destination Marketing Strategy

As travel returns, destination marketing organizations are looking for new and innovative ways to connect with potential visitors. In this video, Dan Holowack, co-founder and CEO of CrowdRiff, shares why leveraging visual stories across the web is both a powerful marketing strategy for destinations and a popular channel for travelers seeking unique experiences.

CrowdRiff + Skift | 3 years ago

3 Ways Visual Storytelling Boosts Your Destination Marketing Strategy

Business Travel

Microsoft’s New Carbon Penalties for Corporate Travel Stir Debate

Microsoft's news this week underscored a bigger problem: It no longer seems to be about how to cut carbon emissions, but rather how that gets counted.

Matthew Parsons | 3 years ago