Articles tagged “media”

Luxury

The Problem With Travel Brand Marketing – And How To Fix It

An obsession with prestige can obscure the declining value of traditional media. Travel brands need to re-evaluate their comms and marketing strategies.

Colin Nagy | 3 days ago

The Problem With Travel Brand Marketing – And How To Fix It

News Blog

IDEAS: Ritz-Carlton Commissions Artist Louis-Nicolas Darbon for Travel Poster Series

The Ritz-Carlton Hotel Company has expanded its partnership with artist Louis-Nicolas Darbon on a series of travel posters to celebrate the brand's ongoing partnership with the Mercedes-AMG PETRONAS F1 Team.  Credit: Ritz-Carlton / Marriott The series features seven posters inspired by the cities featured in the 2022 Formula 1 season - including Miami, Montreal, Mexico…

Adam Stacey | 1 year ago

News Blog

IDEAS: Eurostar Launches Rebrand with New Ad Campaign

The new Eurostar - which has been created following the merger of Eurostar and Thalys - has launched with a new brand identity, all underpinned by its new motto, 'Together We Go Further'. The launch, which includes a new website, mobile app and loyalty program, has kicked off with a new 60-second advertisement created by…

Adam Stacey | 1 year ago

News Blog

IDEAS: Virgin Voyages’ Jen AI Creates Personalized Invites From Jennifer Lopez

Virgin Voyages have expanded their partnership with Chief Entertainment, Lifestyle & Celebration Officer, Jennifer Lopez, with the introduction of Jen AI, a new personalized invitation tool. Thanks to the newly launched campaign, customers will now have the opportunity to create a personalized invitation from Jennifer Lopez, or at the very least, an impressive resemblance of…

Adam Stacey | 1 year ago

Short-Term Rentals

Airbnb Denies Buying Scottish Firm Letting Cloud

Several news outlets reported erroneously that Airbnb acquired Scottish property portal Letting Cloud. But Airbnb has denied all reports, stating it has not and does not intend to acquire this company.

Srividya Kalyanaraman | 2 years ago

Airbnb Denies Buying Scottish Firm Letting Cloud

Announcements

Skift Expands to Daily Coverage of the Short-Term Rentals Sector

Reporter Srividya Kalyanaraman will help Skift up its game in the always-bustling short-term rental industry.

Skift | 2 years ago

Skift Expands to Daily Coverage of the Short-Term Rentals Sector

News Blog

Nat Geo Hires Nathan Lump As New Editor

National Geographic, the 134 year-old media brand now majority owned by Disney, has appointed former Editor of Travel+Leisure Nathan Lump as its new Editor-In-Chief. Lump was most recently serving as global head of Editorial and Entertainment at Expedia Group.  In his new role, Lump will manage the content strategy of the National Geographic editorial team…

Rafat Ali | 3 years ago

Media and PR

Lonely Planet Buys Local Experts Site Elsewhere for Trip Planning

Even if Lonely Planet's main reason for acquiring Elsewhere isn't to sell more guidebooks, increasing its digital scope will help the publisher do so. The company still hasn't made a full recovery from the pandemic, so it needs to take steps to turn increasing numbers of people eager for travel advice toward its products.

Rashaad Jorden | 3 years ago

Lonely Planet Buys Local Experts Site Elsewhere for Trip Planning

Media and PR

Australia’s Travlr to Bring Travel-as-a-Service to U.S. Media Brands

Media brands that publish travel content are seeking enhanced monetization of their work and audiences. The story of one vendor serving them helps to highlight the questions that brands such as BBC and MTV face more generally.

Sean O'Neill | 3 years ago

Australia’s Travlr to Bring Travel-as-a-Service to U.S. Media Brands

Media and PR

The Points Guy Owner Red Ventures Buys Lonely Planet

Red Ventures had better keep publishing the print guidebooks or it'll face an uproar among a segment of diehard travelers.

Sean O'Neill, Skift | 4 years ago