Skift Take
As demand for luxury short-term vacation rentals rises in India, The Leela is seemingly seeking to leverage its established presence in the luxury hospitality space to capture more share of this market.
Indian hospitality chain The Leela has announced the launch of Arq by The Leela - its collection of “ultra-luxury villas.” The collection has been launched at the Leela Palace Udaipur and is being positioned as a “hyper-personalized Palace within a Palace” by the hotel chain. The hotel chain will introduce more Arq by The Leela collections across its portfolio.
The villas aim to cater to ultra high-net worth individuals and elite guests. Though not quite exactly the same as vacation rentals, the villas are designed to allow the families of these guests privacy and exclusive spaces within the premises of Leela Palace Udaipur. These villas have their own swimming pools and private outdoor spaces.
A Skift Research report on short-term rentals in India this year indicated that the Indian short-term rental industry could expand into a $3 billion market by 2033. In an interview with Skift, luxury villa rentals brand StayVista’s co-founder Amit Damani said that there is a shift towards luxury villas among Indian travelers as they are seeking private, exclusive spaces.
He had also said that there is a trust gap when it comes to alternative accommo