Skift Take
Hyatt is adding its 29th brand in a bid to add places in Germany where it hasn't had many choices for its most loyal guests. However, it also aims to reach more German guests and try to cross-sell them into all-inclusive resorts.
Hyatt has bought the "me and all hotels" brand from Germany's Lindner Hotels, a minor expansion of its European portfolio. The deal for the lifestyle hotel brand, which closed Friday, adds a 29th brand to Hyatt's collection of hotel, resort, and timeshare brands.
Deal Highlights: The brand currently comprises six hotels with 1,000+ rooms in Germany The pipeline includes 1,000 additional rooms, with openings slated in Berlin in 2024 and in Hamburg, Leipzig, and Stuttgart by 2026. Plans include expansion outside Germany. A standard room at a me and all hotel in Dus