Skift Take
Like the U.S, Britain is feeling the pinch of the slow return of Chinese tourists.
Britain won’t see a full recovery in Chinese tourism next year – it won't be until 2025 when Chinese tourists return to their pre-pandemic levels, VisitBritain CEO Patricia Yates told the UK Parliament's Culture, Media and Sport Committee on Tuesday.
“We’re looking to 2025,” said Yates. “We know it’s going to be a slow build back.”
Before the pandemic, Chinese nationals were the second-highest spenders in the UK behind American tourists.
This year, flight bookings from China are down 50%. Yates attributed it to the UK not being approved by the