Skift Take
In a region where convenience and speed are paramount, a seamless payment experience is not just a luxury, it’s a necessity for success.
As part of its strategy to enter key markets in Southeast Asia, India-based online travel agency (OTA) HappyEasyGo on Monday announced that it would be partnering with global payments-infrastructure provider Primer to offer localized payment solutions.
The company plans to establish a significant presence in Singapore and Malaysia, viewing these markets as gateways to further expansion into Thailand and Indonesia.
"We recognize the growth potential in these regions due to their robust economies, high internet penetration rates, and increasing demand for travel services," Boris Zha, founder and CEO of HappyEasyGo, told Skift. "Our initial focus will be on building strategic partnerships with local airlines, hotels, and travel agencies."
But there are also plenty of challenges for OTAs entering new markets, including different local re