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Articles tagged “brand usa”

Media and PR

Brand USA putting $200 million toward 100 million visitors goal

When it comes to attracting international visitors, the U.S. has few allies and it is every country for itself. Our answer to the challenge is Brand USA on a federal level, and it remains to be seen whether it will be more effective than state and city destination marketing organizations doing it all on their own.

Dennis Schaal, Skift | 12 years ago

Brand USA putting $200 million toward 100 million visitors goal

SkiftX

Brand USA reboots for version 2.0 with new CEO and new vision

Brand USA touted the success of its first marketing push, but Thompson’s plans for a new focus on local collaboration suggests that version 1.0 wasn’t such a success after all.

Samantha Shankman, Skift | 12 years ago

Brand USA reboots for version 2.0 with new CEO and new vision

Tourism

Not everyone is happy that Florida’s new tourism head honcho was hired without much research

Visit Florida is one of the big heavyweights in the U.S. and if it wants to keep being the leader it's going to have to slow everyone where it's at post-Sandy.

Toluse Olorunnipa, Miami Herald | 12 years ago

Airlines

What Obama’s victory means for the U.S. travel industry

Based on initiatives enacted in Obama’s first term, it is easy to see continued funding for transportation infrastructure, national park growth, and foreign tourists who want to visit the US, led by a president they would’ve vote for.

Samantha Shankman, Skift | 12 years ago

What Obama’s victory means for the U.S. travel industry

Skift Originals

Orbitz and Brand USA partner in iPad app and beyond

ebookers' iPad app is probably smart placement for Brand USA as it tries to attract tourists from abroad. ebookers' integration of the troubled Apple Maps is a head-turner.

Dennis Schaal, Skift | 12 years ago

Skift Originals

Brand USA’s new CEO wants to narrow the marketing organization’s focus

Like any good startup, Brand USA is ready for its slight pivot from building up its marketing brand to creating a platform for collaboration with state and city tourist boards.

Samantha Shankman, Skift | 12 years ago

Brand USA’s new CEO wants to narrow the marketing organization’s focus

Online Travel

Heritage Foundation piles on Brand USA with spending criticisms

Brand USA needs to be scrupulous about its spending and fund-raising practices. The Heritage Foundation and the right are licking their lips over any missteps.

Dennis Schaal, Skift | 12 years ago

Media and PR

The internal and external challenges that are slowing down Brand USA

An old boys' club mentality and careless spending practices won't cut it, if indeed the latest Congressional allegations about Brand USA are true. Meanwhile, it is premature to pass judgment on Brand USA's marketing efforts. That verdict will come when visitors' numbers come out next year.

Dennis Schaal, Skift | 12 years ago

SkiftX

Senators’ investigative report suggests Brand USA is using tax dollars to party

The Republican senators are making big claims based off limited documentation, even though when broken down the board members’ travel expenses look like standard business travel rates.

Skift | 12 years ago

Tourism

Brand USA appoints former CEO of VisitFlorida as new CEO

BrandUSA has hyped itself a bit too much since it was launched, and has gone though its share of management troubles. Now it needs to keep its head down and deliver.

Skift | 12 years ago