Skift Take
With hybrid work now here to stay, Switzerland is confident there are still legs in the blended travel trend.
Switzerland is trying to persuade business travelers to extend their trips through a new marketing campaign.
Called "Fly another day," the campaign features a 30-second video ad that encourages business travelers to arrive in Switzerland a few days early or later and "take some time for yourself." In a montage, viewers see Swiss fondue and cheese, clear lakes, and the iconic Matterhorn and Schilthorn in the Alps.
Martin Nydegger, CEO of Switzerland Tourism, said the ad is the first time Switzerland Tourism has targeted business