Skift Take
Oslo doesn't take the typical smiling local approach in its new tourism ad. It instead uses dry Nordic humor to promote Oslo's unique appeal.
"I wouldn't come here." That's the opening of a new ad from from Visit Oslo that promotes the relative ease of Norway's capital as a tourist destination.
"Everything is just so available." A 31-year-old local shares that there are no lines at museums, no waits at restaurants.
He tells you everything that's wrong with Oslo – while sharing exactly what makes it unique and beautiful. “The inspiration for the ad is Oslo’s position as an underdog as far as city break destinations go, both in Europe and in t