Skift Take
Air India CEO Campbell Wilson said the airline is in the process of changing its operations and culture as it seeks to rebrand itself as a “top-tier and world-class airline.”
Air India has big ambitions: CEO Campbell Wilson said he wants to restore the carrier into a “top-tier and world-class airline” at the Skift India Summit in Gurugram, India on Wednesday.
Following decades of underinvestment by the Indian government, the carrier has been in the process of a complete makeover ever since it was acquired by the Tata Group in 2022. Air India has launched new business class cabins, new cabin crew uniforms and a new logo. The carrier also placed a record order for 470 aircraft — one of the largest in commercial aviation.
This plan is part of Air India’s str