Skift Take
Travalyst's challenge in hospitality will be in trying to make itself a leader in sustainability measurement. This will be a tougher sell than flights.
If you search Google Flights for a San Juan to Newark flight on September 27, you can readily see that the Frontier flights have lower-than-average estimated emissions, while the JetBlue and United flights have average emissions.
If you are a traveler that values sustainability, the fact that the Frontier flights have emissions 24% lower than average may be a decisive factor in your flight choice.
Google Flights and bo