Skift Take
Vrbo took a hit when Expedia reduced marketing during its tech migration. Now, the company is doing the work to bring it back.
Expedia Group transferred 1 million short-term rental listings from its Expedia brand to Vrbo, adding more variety to the vacation rental business and a stronger focus on urban stays.
Ariane Gorin, president and CEO of Expedia Group, said the move was part of an effort to expand Vrbo’s inventory and rebuild the brand. Vrbo and Hotels.com took a hit as Expedia Group pulled back marketing during its recently completed tech migration to the cloud.
Gorin said that Vrbo historically has been known for beach and mountain vac