Skift Take

Have you ever been on a trip and wanted one app to book your museum entrance tickets, get you train tickets, score you concert seats, and maybe throw in a cooking class for good measure? Klook wants to be there for you.

As Klook celebrates its 10 anniversary, the online travel agency for experiences is undergoing a significant strategic evolution.

Klook is already Asia Pacific's largest online seller of walking tours, cooking classes, Mario Kart tours through Tokyo's streets, and other travel experiences. But now it's expanding into domestic travel, social commerce, and seamless in-trip experiences.

"We want to build an app that consumers will use every time they need to go to travel," said Eric Gnock Fah, president and co-founder. Over 80% of the company's bookings go through its app.

Why it matters: Klook has raised more than $900 million in financing since its founding a decade ago this month. It has the firepower to shape expectations for buying travel during a trip in the world's largest and fastest-growing region.

Skift spoke with Gnock Fah after he appeared on stage at the Skift Global Forum in New York City last month.

Pivot From Cross-Border Sales

"Before Covid, we were 100% cross-border sales," Gnock Fah said. But people don't cross borders as often as they travel domestically.