Online Travel News

Here’s what’s latest in online travel news, focusing on key trends, technologies, and strategies influencing the booking landscape.

Discover the latest developments in booking platforms, the transformative role of AI and machine learning in creating personalized travel experiences, and the profound impact of mobile technology on consumer behavior.

Read more

Highlighted topics include the growing role of user-generated content and reviews, as well as the impact of social media on online travel bookings.

Skift’s online travel news offers essential insights, exploring the competitive landscape, including the successes and challenges faced by major online travel agencies (OTAs), emerging startups, and established travel companies evolving in the digital age.

Keep up with the ever-evolving online travel market and its implications for both industry professionals and consumers.

Online Travel

Yatra Focuses on Corporate Travel as Consumer Business Faces Competition

As Yatra looks at ways to workaround competition in its consumer business, the company is continuing to scale its corporate travel segment to drive profitability.

Bulbul Dhawan | 2 days ago

Hotels

The Ideal Mix For Hotel Distribution: Direct Bookings to Lead by 2030

By 2030, direct digital bookings will surpass online travel agencies as the dominant distribution channel, generating over $400 billion in global hotel gross bookings.

Pranavi Agarwal | 4 days ago

Online Travel

Expedia-Uber Deal? No Way, Says Barry Diller

Even if Uber-Expedia was the right deal — and that was dubious — it was the wrong time.

Dennis Schaal | 6 days ago

Online Travel

Booking Holdings to Lay Off Employees, Shift Spending Priorities

Was Booking Holdings getting too fat? With operating costs outpacing revenue growth, something had to give. We might not know the exact chess moves for awhile.

Dennis Schaal | 6 days ago

Online Travel

Vrbo Gets 1 Million New Listings Mostly in Urban Areas

Vrbo took a hit when Expedia reduced marketing during its tech migration. Now, the company is doing the work to bring it back.

Justin Dawes | 1 week ago

Online Travel

Expedia Group CFO Julie Whalen to Depart

Whalen started in Sept. 2022 as the first woman in the role.

Justin Dawes | 1 week ago

Online Travel

Tripadvisor’s Deal: No Outside Suitors, Talks Ongoing With Controlling Shareholder

Tripadvisor has well-documented struggles of its own, but its relationship with Greg Maffei's Liberty Tripadvisor has weighed down Tripadvisor for years.

Dennis Schaal | 1 week ago

Online Travel

Booking Holdings: How It’s Using AI at its 5 Biggest Brands

Glenn Fogel recognizes that generative AI is still young — and full of bugs — but there's no time to experiment like the present.

Justin Dawes | 1 week ago

Experiences

Tripadvisor Is Still Considering ‘Strategic Alternatives’

Tripadvisor officials are doing their jobs in that they are trying to grow the company in the event no strategic transaction takes place. But eventually there has to be one.

Dennis Schaal | 1 week ago

Online Travel

Trivago Demands Higher Compensation From Smaller Advertisers

It's been a tough run for Trivago in the Google Hotels era. No one ever said the metasearch business would be easy.

Dennis Schaal | 1 week ago