Skift Take
The latest acquisition by India's largest hotel group suggests that "experiential leisure" is becoming popular. "Experiential leisure" means "hotels with small room counts and home-like architecture, so vacationers can pretend they're not at hotels."
India's largest hospitality company, Indian Hotels Company (IHCL), is expanding its "experiential leisure" segment by acquiring a majority stake in the operating company behind Tree of Life Resorts and Hotels, the firm said Tuesday.
Tata-backed IHCL will take a 55% stake in Tree of Life, deepening its partnership with Ambuja Neotia, a real-estate developer and operator in Kolkata, which owns the remaining share.
IHCL said the all-cash