Skift Take
Julie Coker is trading San Diego's fish tacos for New York City's dollar slices by becoming NYC's new tourism champion. Coker is taking the reins from Fred Dixon, who bounced to Brand USA.
NYC Tourism + Conventions, the city's official destination marketing organization, announced Tuesday that it had named Julie Coker its next president and CEO.
Coker is currently the president and CEO of the San Diego Tourism Authority and will assume her new role on December 9. She has helped to market San Diego since June 2020.
Coker also serves on the U.S. Department of Commerce’s U.S. Travel and Tourism Advisory Board and the executive boards of the U.S. Trav