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In 2025, some remote locations will enjoy more popularity because they offer access to celestial events, animal migrations, and other natural experiences. Here are 5 tips for destination marketers to capitalize on the growing interest.
Many travelers want to see eclipses, meteor showers, volcanic eruptions, penguin migrations, and other natural phenomena. That was one trend highlighted in Expedia’s Unpack' 25 report, released Wednesday.
According to a survey of 25,000 travelers by Expedia Group, about 80% of travelers said it’s important that they will be able to stay in a place that offers a prime viewing spot for natural phenomena next year.
The most popular attraction, garnering interest from 61% of surveyed travelers? The Northern Lights.
Geological phenomena like volcanos, geysers, and hot springs came in second, at 30%.
Expedia credits the boom in interest to the Great North American Eclipse this year. On April 8, millions traveled to cities within the path of totality to become eclipse-chasers and stargazers. More than half of U.S. cities with short-term rentals on the path of totality were fully booked for the day before the eclipse.
Here’s how destinations can take advantage of the ‘phenomena’ opportunity.
1. Acc