Skift Take
Airbnb is going after Japan's domestic travelers, the largest part of the country's travel market. But it will take time to crack it.
Japan is a key expansion market for Airbnb, which launched a marketing campaign there Friday.
The ads, which include TV, online and print, focus on domestic travelers, Airbnb Chief Business Officer Dave Stephenson told Skift. (See two of the ads below.)
"Historically, Airbnb has been muc