Skift Take
If stiff regulation doesn't get in the way, it is very likely that short-term rentals will take a chunk of market share from hotels. That's why you'll see more hotels getting into the vacation rental biz.
Hotels still dominate over short-term rentals when U.S. travelers are deciding where to stay. But several trends show the challenges hotels face — and the growth opportunities for short-term rentals.
Consider the following three charts from Skift Research's State of Travel 2024 report.
The fir