Skift Take
The real test will be whether Wyndham can scale this extended-stay hotel concept beyond a handful of trophy locations while maintaining the upscale positioning needed to justify premium rates.
Wyndham Hotels & Resorts said Monday it was starting to run upscale extended-stay hotels in the U.S. under the Wyndham Residence label. The move marked the hotel group's push into the premium segment of the booming extended-stay market.
Wyndham has signed a non-exclusive 10-year development deal with Reside, which provides corporate housing in dozens of countries, to create U.S. properties under the Wyndham Residence concept.
Key Details Think corporate housing, not branded residential. Wyndham Residence accepts bookings by the night. The properties feature full kitchens, in-unit laundry, and amen