Skift Take
Hite sees STR's must-read reports on hotel performance as a foundation for creating the Bloomberg Terminal of travel lodging.
Power is not just about who holds the top job but who shapes the landscape, drives innovation, and sets the agenda for what comes next. With that in mind, we proudly present Skift’s Power Rankings — our list of the most powerful leaders in travel.
As president of STR, Amanda Hite oversees the hospitality division of parent company CoStar, and her 290-person team produces the hospitality sector's most widely read benchmarking reports.
CoStar tracks performance at 85,000 participating properties, and hotel owners, managers, and brands use the insights to set room rates and make development decisions.
Hite is a frequent speaker at industry conferences and corpora