Skift Take
Airlines can have identity crises. As it tries to get back to profitability, JetBlue thinks it knows who it is.
JetBlue isn't pulling out of Los Angeles or ceasing to serve corporate clients. And it even plans one or two new routes to Europe in 2025.
But JetBlue's path to profitability, according to its president, Marty St. George, relies on leisure travelers flying from the Northeast to South Florida, Orlando, the Caribbean and back.
“The core strength of this network is leisure up and down the East Coast, and that is where we make our profits, and that is where we are taking our focus," St. George said at the Skift Aviation Forum in Dallas Tuesday.
It's all part of JetBlue's strategic plan, JetForward, which also calls for red