Skift Take
Choice Hotels is betting big on extended-stay hotels but is doing so methodically.
As hotel groups vie for dominance in the lucrative extended-stay sector, Choice Hotels has emerged as a leading player in the economy and midscale segments. The franchisor said on Wednesday it had opened its 500th extended-stay property.
America’s hotel companies have been investing heavily in extended stays. In the past two years, Marriott, Hilton, Hyatt, and Wyndham have been rolling out extended-stay brands to capture what they see as long-term demand. However, longer-term players like Choice Hotels and Extended Stay America say they have some competitive advantages.
The big picture: Choice Hot