Skift Take
It's tough keeping track of all of Accor's brands. But CEO Sebastien Bazin says the strategy is working.
"Thank god it’s behind me," said Accor chairman and group CEO Sebastien Bazin this week on the company's many reorgs, mergers and transformations over the years. Since he took charge of the company in 2013, Bazin counted four major "transformations" in the group, turning it from a "sleepy" French hotel company to a global giant in leisure and travel.
Speaking on stage at the Future Hospitality Summit in Dubai, Bazin alluded to the fact that most of the group's biggest overhauls are done, but that more brands would continue to join the portfolio.
"We’ve changed Accor upside down. Accor has been terrific," he said. "It was asleep, and probably fading away. It was super strong in Europe [and] very strong in economy and m