Skift Take
Destination weddings among Indians is on a rise, driven by high-profile celebrations. However, the preference remains largely for international locations. Can marketing campaigns get people to 'Wed in India'?
Over 80% of Indians have either had or are planning a destination wedding, a survey conducted by search aggregator Skyscanner showed. This preference is strongest among Gen Z, with about 50% of that group indicating that they are considering a destination wedding. This figure is 33% among Millennials.
Anam Zubair, Director Consumer Marketing, WeddingWire India, said, "The concept of planning a destination wedding in India is growing in popularity, with nearly a 13% increase year-over-year in the number of couples who are opting for destination weddings."
According to the Skyscanner survey, which involved 2,000 respondents from India, there is an increased interest in holding pre-wedding festivities with their friends and family, especially in the aftermath of the Ambani wedding extravaganza. Indians are opting for weekend getaways, cruise parties, Italian-style gatherings, and concerts and events to celebrate.
Locations such as Goa, Dubai, Bali, and Bangkok emerged as preferred locations in the survey, along with the UK, Spain, France, and Italy.
Here are some of the trends that the survey revealed:
Beaches and royal palace weddings are the most popular destination wedding themes among Indians. About 45% of the couples in India are willing to increase th