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While first class airport check-in is nothing new, Air France is preparing to take the concept to the next level.
As the world’s most visited country, France is no stranger to welcoming tourists. But even by its own busy standards, 2023 was an absolute record-breaker. However, the dynamic will be slightly different this summer.
Speaking to Skift earlier this month, Corinne Menegaux, Paris’ tourism chief acknowledged that “the Olympics is not a driver for tourism,” with only 30% of those attending the Games coming from abroad.
Evidence from previous events suggests regular tourists may stay away as athletes from around the world gather in and around the French capital. As a result, it’s more likely to be sporting records that are toppled, rather than international visitor records, as Paris hosts the 2024 Olympics and Paralympics.
For those that are making the trip - and wanting to do so in style - Air France is putting the finishing touches to an ultra-exclusive airport experience quite unlike any other.
Described as a “completely private and confidential customer journey, from airport arrival to boarding the aircraft,” it could set a new benchmark for first class commercial air travel.
What’s Special About the La Première Lounge?The concept of a dedicated airport check-in zone for to