Skift Take
Corinne Menegaux says the 2024 Paris Olympics will be a global tourism advertisement for the City of Light, rather than driving massive tourism during the event itself.
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Paris is set to host the 2024 Olympics this summer, but it won't be a major international tourism draw. Only 30% of the event attendees are from abroad. Its real value for the destination is going to be the images of professional breakdancing, skateboarding and other urban sports in the heart of Paris.
"It's a way of showing that Paris is really implicated in this urban culture," said Corinne Menegaux, director general of Paris je t'aime, the city's tourism board.
Menegaux spoke with Skift about the impact of the Olympics on Paris, how the American market is performing, why 2024 is not the city’s best year for tourism, and why her organization does not pay influencers.
American Tourists Continue Drive Paris' Tourism RecoverySkift: Last year, you told me that American tourist spending in Paris was “amazing” and was key to your destination’s recovery. How is the American inbound market doing right now?
Americans spend quite a lot. They're driving