Skift Take
Visit Florida needs to communicate that many of the state's destinations and attractions are open for tourism while remaining sensitive to those still in the process of rebuilding.
Visit Florida launched a new campaign Monday to inform tourists that many parts of the state are open and ready to welcome visitors after hurricanes Helene and Milton.
For the next two weeks, the destination marketing organization will share fresh images and videos of destinations that were unaffected or minimally impacted by the hurricanes through social media channels and content creator partnerships. The campaign’s messaging will be “Sun is Shining in Florida,” said Dana Young, CEO and president of Visit Florida, in an email to the DMO's partners.
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