Skift Take
Connecticut is taking advantage of the publicity around Visit Florida's LGBTQ Travel page removal to signal its commitment to inclusivity.
Connecticut has launched a new campaign in response to Visit Florida taking down its "LGBTQ Travel" page.
"We decided to do this now in response to what we saw coming out of Florida, and we knew that this was not only a smart move, but it was also a right move from both a business standpoint, but more importantly from a moral standpoint," said Anthony M. Anthony, chief marketing officer for the Connecticut Department of Economic and Community Development.
With a budget of $90,000, the campaign will be entirely digital and run through October. Images will include pictures of drag brunches,