Skift Take

San Francisco is still far from seeing a full recovery in its conferences and meetings business. Hiring a permanent CEO for its destination marketing organization is an important step.

San Francisco Travel Association, the official destination marketing organization for the city and county, has named Anna Marie Presutti as its president and CEO – the first female to lead the organization.

Presutti took over on an interim basis in May after the abrupt resignation of Scott Beck, who left after only seven months on the job, citing ‘personal reasons.’ Beck had replaced Joe D’Alessandro, who held the role for 18 years.

Presutti said she aims to bring large-scale events and conferences back to the city. "My priority is to lean into the momentum building a