Skift Take
HomeToGo plans to quash bait-and-switch pricing in the way it displays the total price of a short-term rental stay. But will consumers appreciate the effort if rivals' less-transparent prices appear lower?
HomeToGo, the short-term rental price comparison business, plans to go a couple of steps further than Airbnb to comply with the California junk fee law that kicks in July 1.
In an interview with Skift Thursday, HomeToGo co-founder and CEO Patrick Andrae said his company will show total prices, including fees and taxes. And it will do so throughout the U.S., not only in California.
He said this will be HomeToGo's practice regardless of whether it is processing a vacation rental booking on its own channels on behalf of a partner or whether it is directing a guest to a third-party site to book.
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