Skift Take
Riyadh Air has unveiled its digital strategy. Some of its planned features are far from brand-new, but combined together, the airline hopes it can take on the OTAs.
Riyadh Air CEO Tony Douglas called it his "Steve Jobs moment" as the Saudi airline unveiled its list of planned digital features.
The idea is to make Riyadh Air have "more in common with Amazon, noon.com [a Middle Eastern online retailer] and Uber" than other airlines, Douglas said Wednesday on stage at the Future Investment Initiative conference (FII) in Riyadh.
The Riyadh Air app will include a "shopping basket" to add flight tickets, attraction tickets, rental cars, and other travel-related bookings. Riyadh Air is partnering with FLYR for its "digital-native" suite of feat