Skift Take
Booking.com is getting more assertive than its peers in giving hotels an assist in getting sustainability certifications.
Booking.com modified its sustainability program and will now help hotel partners obtain third-party sustainability certifications.
With certification costs a key concern for partners, including Europe's many independent hotels, the online travel company announced Monday that it would share information on organizations that provide funding and discounts for sustainability certifications. These costs might range from $100 to several thousand dollars annually.
Through a partnership with BeCause, properties and certification providers will be able to share data at scale, Booking.com said. There are dozens of sustainability providers in the market these days, but Booking.com will be pointing