Skift Take
In what is probably one of its most unique route announcements, United is adding eight new destinations for next summer, ranging from the capitals of Sicily and Greenland.
Paris, Rome and Madrid might be what comes to mind when planning a summer vacation. But what about a trip to the capital of Mongolia?
United Airlines is adding eight new, off-the-beaten-path destinations to its summer 2025 schedule, a bet that customers will travel to less popular destinations.
The strategy is not new for United. The carrier currently operates nonstop flights to places like Palma de Mallorca and Dubrovnik, and is slated to start service to Marrakech later this month.
“What we're really trying to do is add experiences,” Patrick Quayle, United senior vice president of global network