Skift Take
The roll-out comes at a sensitive time for the carrier as the FAA continues a major safety review into the company’s operations.
United Airlines has premiered its new pre-flight safety video. The company says it has been designed “to capture and keep the attention of even the most frequent travelers.”
The video features more than 1,000 real dominoes, and a dozen different "contraptions." It is called "Safety in Motion" and follows a blue ball as it encounters various onboard elements and United employees who demonstrate safety procedures.
"The safest safety video is one that passengers actively watch,” said Maggie Schmerin, United’s Chief Ad