Skift Take
MakeMyTrip is betting on AI to drive traffic and improve the customer journey. But it will take at least a few more quarters to see results.
Last quarter, MakeMyTrip introduced Myra, an AI-powered chatbot designed to streamline international flight bookings. Myra has since evolved, and currently handles hotel and homestay bookings, providing real-time assistance based on a wealth of proprietary data, including customer reviews.
The online travel company will now be using Gen AI to handle pricing and availability queries, as well as provide personalized hotel recommendations, Group CEO Rajesh Magow said during Wednesday’s earnings call.
Myra’s success in managing tasks like flight details, date changes, and ancillary