Skift Take
Thailand's move to blend AI with spiritual tourism isn’t just a clever marketing tactic, it’s about reshaping what travel means in a digital world. The real question is, will other destinations jump on this trend, or will Thailand’s unique mix of ancient beliefs and modern tech stay one-of-a-kind?
Tourism Authority of Thailand has introduced an AI-driven initiative designed to boost spiritual tourism. "Mu Thua Thai Pai Kub AI" offers a modern twist on traditional astrology, aiming to personalize travel experiences.
The initiative, developed in partnership with private-sector tech firms, uses artificial intelligence to recommend spiritual and cultural sites tailored to tourists’ astrological signs and birth dates.
The app, set to launch by the end of 2024, will suggest everything from sacred temples and natural landmarks to local cuisine spots and traditional handicraft markets.
The initiative also includes a tarot card design contest, inviting students from Thai art schools to merge cultural creativity with fortune-telling. Winning designs will become part of the app's offering