Skift Take

The adventure travel company's appointment of Payton Iheme as an impact officer is a bet that responsible tourism will resonate among its customers.

Intrepid Travel announced Tuesday that Payton Iheme will join the company as its first “impact officer” to lead global sustainability and impact initiatives, as well as its not-for-profit foundation. 

“I think the big area that we will need to push, and when I say we, I mean as a collective, is making sure we’re making space for lesser-represented voices,” said Iheme in an interview with Skift. “Whether that be women or people with disabilities, we need to make sure that they have equal access to some of the benefi