Skift Take

If the deal goes through, Apollo might merge some of The Travel Corporation's brands, or pair them with other assets the private equity firm owns.

Expect more private equity deals in the tour operator and travel agency sectors.

That was the view of a source familiar with The Travel Corporation's operations in the wake of news it would be acquired by Apollo Global Management. The source added that multiple private equity firms had also expressed interest in the Travel Corporation.

"And one of the themes all of these PE guys are talking about is the next generation of tour operators, which of course, are digital natives and connected from a data perspective," the source said, who predicted that there will be plenty of private equity deals to come in these areas.

Travel agencies with a luxury clientele are attractive targets post-Covid, the source added.

Not A Fire Sale

The Travel Corporation is a family owned business and one factor driving the sale was that there was no heir apparent, the source said.

"We know globally that some of the old school tour operators have seen growth slow, but by no means was the business [TTC] in a