Skift Take
Amtrak is taking a lesson from the hotel marketing playbook and focusing on its guest amenities to take on the airlines and other competitors.
Amtrak launched a national marketing campaign on Tuesday to convince travelers that trains are a smarter alternative to planes and cars.
The campaign, called "Retrain Travel," highlights the amenities and perks that the rail company now offers. It is Amtrak’s first major marketing campaign in three years. Amtrak retained Mekanism as its agency of record for the development of the campaign.
The commercial ad's narrator tells travelers to "Picture the travel part of travel" amid car honking sounds