Skift Take

Family travel represents a huge segment of U.S. leisure travel, and we discuss the trends shaping the sector in this episode of the Skift Travel Podcast.

Rashaad Jorden

Family travel is the largest segment of U.S. leisure travel, according to a new Skift Research report on U.S. travel trends. The report's lead author, Senior Research Analyst Varsha Arora, discussed her findings with Editor-in-Chief Sarah Kopit and Head of Research Seth Borko in this episode of the Skift Travel Podcast.

Listen Now Key Points

Family Travel is the Largest U.S. Leisure Segment: Family travel makes up the biggest portion of U.S. leisure travel, constituting around 40% of trips. Key motivations for this are family bonding, investing in shared experiences, and education