Skift Take

When you think of group tours, do rigid schedules, crowded buses, and a lack of authentic experiences come to mind? Nick Lim, The Travel Corporation's Asia CEO, talks about how they have changed that perception.

Just days before Apollo Group Management announced a deal to acquire The Travel Corporation, Nick Lim, the group tour company's Asia CEO, spoke with Skift about the outlook for the business in the region.

Lim stressed the need to reinvent group tours for today’s tourists by being flexible, tackling overtourism, and embracing technology without losing the human touch. His company, which operates guided tours through Trafalgar Tours, Contiki, Insight Vacations and Costsaver sees many travelers leaning towards the security and ease offered by established travel firms.

"Group travel ensures that all logistical concerns, from health emergencies to hotel check-ins, are managed, allowing travelers to focus solely on just enjoying the destination," Lim said.

Nick Lim, The Travel Corporation’s Asia CEO. Importance of Flexibility

Flexibility is of the essence for today's travelers, according to Lim. And his company has responded by designing itinera