Hotels

Executive Q&A: How ibis Is Making Moves to Become an Experiential Brand

In the past, economy hotels have often been constrained in terms of the designs, experiences, and personalized offerings they could provide guests. But ibis is taking steps to prove that economy brands can compete when it comes to experiential offerings.

Accor Group + Skift | 6 years ago

Hotels

CEO Interview: Franck Gervais of AccorHotels Europe, on What European Hospitality Looks Like Today

Europe’s appetite for cutting-edge design, community-driven approaches, and contemporary food and beverage concepts is constantly evolving. Hotel brands, developers, and other leaders in the industry should take note.

Accor Group + Skift | 6 years ago

Food and Drink

CEO Interview: How AccorHotels Is Rethinking Its Food and Beverage Strategy

From the simplest inn to the fanciest five-star resort, hotels are adding food and beverage concepts to their amenity offerings. Not only are these designed to make money, but they’re expected to attract locals and create social media buzz.

Accor Group + Skift | 6 years ago

Hotels

New Skift Report: European Hospitality’s Creative Renaissance

If you want to predict what the international hotel scene will look like in 10 years, it’s probably wise to focus on what’s happening in Europe right now.

Accor Group + Skift | 6 years ago

Hotels

Skift Trend Report: European Hospitality’s Creative Renaissance

Nothing exemplifies the stereotype of the European travel experience better than the 20th-century version of the 19th-century Grand Tour. Mid-century international travelers would typically head to the continent for a typical two-week motorcoach tour, visiting Paris, London, Rome, and other capital cities while staying at boring, standardized hotels. But just as there’s been a sea…

Accor Group + Skift | 6 years ago

Hotels

New Skift Report: Where Luxury is Going Next

Where is luxury going next? In a nutshell, everywhere. Today, luxury travelers can be found anywhere from second-tier cities to remote destinations in developing countries. And as travelers increasingly flock to novel places, expect hospitality companies to bookmark them as well.

Accor Group + Skift | 6 years ago

Skift Trend Report: Where Luxury is Going Next

Luxury travel is growing by leaps and bounds. As more people around the world enter into the aspirational middle class demographic, and as the number of high-net-worth individuals continues to grow, there is increasing demand for new tourism products, in terms of destinations, flights, and hotel rooms. When we ponder where luxury is going, we’re…

Accor Group + Skift | 6 years ago

Online Travel

CEO Interview: Amber Treshnell of Accor’s John Paul on Preparing for a Future Built by Blockchain

The overall verdict on the buzz surrounding blockchain is still mixed, but Amber Treshnell, John Paul’s CEO, Americas, believes it will be as game-changing as the internet itself.

Accor Group + Skift | 7 years ago