Skift Take
JetBlue’s third-quarter took a hit from Hurricane Milton and executives say they expect more weakness due to the 2024 presidential election.
JetBlue reported an underwhelming third quarter though executives remained confident that the carrier’s new strategy would soon restore its profitability.
The airline had a net loss of $60 million for the third quarter. JetBlue also reduced capacity by 3.6%, as part of a wider industry trend where carriers have been aiming to cut seats from an oversaturated domestic market.
JetBlue’s strategy, called “JetForward,” has involved the carrier cutting capacity in unprofitable areas, deferring aircraft deliveries, and fo