Skift Take
Destination DC has been putting the $20 million budget to work. How much it's done for the city's tourism recovery in terms of visitor numbers is too early to tell.
The next phase of Washington, D.C.'s global tourism promotion campaign, "There's Only One DC," will tie in upcoming major international events the city is set to host.
Washington, D.C.’s new Audi Field was recently selected by FIFA to be a host city for the 2025 Club World Cup, an international competition for club teams from around the world and a precursor to the 2026 tournament (for which Washington, D.C. will not be a host city).
In addition, WorldPride Day will be held in Washington, D.C. in 2025. The following year, America's capital will celebrate the 250th anniversary of the signing of the Declaration of Independence.
For the past year, Destination DC has been promoting the city’s unique attractions and experiences beyond the National Mall as part of its multimillion-dollar “There’s Only One DC” marketing push.
The tagline will remain th