Skift Take
ESPN dives into the experiences market with a high-end MLB tour, blending sports and travel for die-hard fans.
Sports network ESPN has launched a new experiences brand and tickets for its first sports tour are selling for $6,999 per person.
The network, which is majority-owned by the Walt Disney Company, had noticed a rising demand in the experiences space and wanted to capitalize on the significant spending, an ESPN spokesperson told Skift.
Additional studies into its fan base showed that ESPN would be a favorable