Experiences

Travel today is all about immersion. At Skift, we dive into how companies like Airbnb, Marriott, and Disney are redefining what it means to create memorable experiences for travelers.

Here, you’ll find stories about everything from Airbnb’s unique experiences and Viator’s handpicked activities to the latest in luxury travel that’s setting new standards.

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Virtual experiences are shaking things up, offering new ways to explore the world without leaving home. Whether it’s the cultural richness of Abu Dhabi or Disney’s latest attractions, we’re here to keep you informed on the trends that are driving the experiential travel landscape.

Check out the latest articles from Skift to stay in the loop on how the world of travel experiences is evolving.

Experiences

Viceroy Bets on Experiences in Overhaul of Luxury Hotel Brand

Viceroy, a collection of hotels and resorts, has rebranded. It now promises to curate luxury experiences that will be consistently top-tier and locally immersive, from Portuguese beekeeping to glassblowing in Los Cabos.

Viceroy Bets on Experiences in Overhaul of Luxury Hotel Brand

Experiences

Sphere Entertainment Pushes Multiple Venues ‘At The Same Time’ Despite Losses

James Dolan's Sphere business continues to grow, but as it does, the costs are becoming stratospheric.

Sphere Entertainment Pushes Multiple Venues ‘At The Same Time’ Despite Losses

Experiences

Tripadvisor Is Still Considering ‘Strategic Alternatives’

Tripadvisor officials are doing their jobs in that they are trying to grow the company in the event no strategic transaction takes place. But eventually there has to be one.

Tripadvisor Is Still Considering ‘Strategic Alternatives’

Skift Research

How Authentic Experiences Shape the New Tourism Economy

The tours and experiences space is rapidly evolving in an altered post-COVID-19 market, driven by desires for authenticity, immersion, and “experiencing like a local”. Not only is this a major opportunity for tour operators and travel agents, but experiences also drive extension of trips, presenting opportunities for the accommodation and other travel sub-sectors as well.

How Authentic Experiences Shape the New Tourism Economy

Experiences

How Mobile Payments Are Evolving from a Pandemic Fix to Travel Game-Changer

In a world that’s rapidly going cashless, mobile payments are transforming travel, with Asia leading the charge while the technology spreads globally.

How Mobile Payments Are Evolving from a Pandemic Fix to Travel Game-Changer

Experiences

Abu Dhabi Sphere Confirmed: Second Location Outside Las Vegas

Sphere Entertainment and the Emirati government confirmed the next mega-structure will be in Abu Dhabi. But we still don't have key details like price, location or a timeline.

Abu Dhabi Sphere Confirmed: Second Location Outside Las Vegas

Experiences

Las Vegas Sphere Registers Trademarks in UAE, Qatar and Oman

Sphere Entertainment Group could be gearing up for expansion in the Middle East.

Las Vegas Sphere Registers Trademarks in UAE, Qatar and Oman

Experiences

GetYourGuide Releases New Tools for Travel Experience Operators

GetYourGuide is debuting new tools to help operators capitalize on travelers' growing preference for travel experiences.

GetYourGuide Releases New Tools for Travel Experience Operators

Experiences

G Adventures Launches New Brand for Solo Travelers Looking to Connect

Tour operator G Adventures has responded to the loneliness epidemic with a new brand geared toward solo travelers.

G Adventures Launches New Brand for Solo Travelers Looking to Connect

Experiences

GetYourGuide, Klook, and Viator Executives at Skift Global Forum 2024 – Full Video

Consumers are increasingly interested in experiences. Three executives discuss how they think about the sector and how to attract new customers.

GetYourGuide, Klook, and Viator Executives at Skift Global Forum 2024 – Full Video