Luxury

This comprehensive archive offers the latest insights, trends, and developments in the luxury travel industry, tailored specifically for professionals and stakeholders in the field. Featuring in-depth analysis and updates on hotels, tours, airlines, and cruise lines, the news stories in this collection provide essential information for those seeking to stay ahead in this rapidly-evolving market.

Experiences

Viceroy Bets on Experiences in Overhaul of Luxury Hotel Brand

Viceroy, a collection of hotels and resorts, has rebranded. It now promises to curate luxury experiences that will be consistently top-tier and locally immersive, from Portuguese beekeeping to glassblowing in Los Cabos.

Sean O'Neill | 2 days ago

Luxury

The Problem With Travel Brand Marketing – And How To Fix It

An obsession with prestige can obscure the declining value of traditional media. Travel brands need to re-evaluate their comms and marketing strategies.

Colin Nagy | 2 days ago

Hotels

The Peninsula Hotels’ New Brand Campaign: Focus on Staff Stories, Not Luxury Cliches

As The Peninsula's head of marketing puts it, "Travel is an incredible thing to do and to experience, and who better to tell that story than the people who make it possible?"

Sean O'Neill | 7 days ago

Hotels

India’s Biggest Hotelier: 2025 Outlook, Goa Slowdown, and Making Money in Low Season

Analysts were skeptical that Indian Hotels Company Ltd. could hit its lofty goals for profit margins. But it's been delivering.

Bulbul Dhawan | 1 week ago

Airlines

The World’s Longest Flight Is Getting a First Class Upgrade

Singapore Airlines already boasts one of the world’s most exclusive passenger planes. After six years of development, it’s about to take things to a whole new level.

Gordon Smith | 2 weeks ago

Hotels

MGM Resorts Sees Healthy Vegas Demand Despite Heat Wave Hit, F1 Race Slowdown

MGM Resorts sees strong demand at its Las Vegas resorts continuing through year-end, despite minor performance hiccups in the third quarter.

Sean O'Neill | 2 weeks ago

Skift Research

The Wellness Travel Boom in 2024 and Beyond: What You Need to Know

Wellness tourism is on the rise as travelers increasingly prioritize mental and physical well-being. By focusing on personalized experiences and innovative wellness offerings, businesses across the travel value chain can capitalize on this lucrative opportunity.

2 weeks ago

Luxury

The Growing Global Appeal of the Japanese Ryokan

One of the oldest forms of Japanese hospitality is getting more attention from global brands, and cross-pollinating across the Pacific.

Colin Nagy | 3 weeks ago

Hotels

Oman Is the Calm Alternative to the Gulf’s Glitzy Mega-Projects

Muscat is the ying to Dubai’s yang. Oman's roadmap doesn’t focus on glitzy mega-projects but rather sustainable growth and cultural preservation.

Colin Nagy | 4 weeks ago

Airlines

Is Cathay Pacific’s New Aria Suite Worth the Wait?

The Aria Suite is arguably the year’s most anticipated new business class product. Those hoping for pushing-the-envelope innovation may be disappointed, but this solid product hits all the right notes.

Gordon Smith | 4 weeks ago